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Content Creator & Digital Marketer

JOB DESCRIPTION

Job Title:  Content Creator & Digital Marketer
Reporting to:  Head of Marketing
Location:  Swangz Avenue HQ, Kampala
Department:  Marketing
Job Type:  Full-Time

Job Purpose:
To enhance Double Black’s online presence by creating and executing content strategies that engage
millennials and Gen Z, showcasing the band’s unique cultural identity and musical style.

Key Output

  1. Content Creation
  2. Collaboration & Communication:
  3. Content Distribution & Digital Marketing:

Key Responsibilities:

  • Develop and produce high-quality visual content (e.g., videos, photos, animations, live sessions) that aligns with Double Black’s brand and musical direction.
  • Create engaging content for various social media platforms (TikTok, Instagram, YouTube, Facebook, etc.) including song renditions, behind-the-scenes footage, and promotional materials.
  • Collaborate with the band members and management to brainstorm content ideas and ensure timely execution.
  • Adapt content for different platforms and audiences to maximize reach and engagement.
  • Maintain a consistent brand aesthetic and voice across all content.
    Develop and implement a content distribution strategy across relevant social media platforms and online channels.
  • Utilize social media marketing tools and techniques to optimize content reach and engagement.
  • Manage and grow the band’s social media presence, including community engagement and interaction.
  • Track and analyze content performance, using data to inform future content strategies and optimize results.
  • Stay up-to-date with the latest digital marketing trends and best practices, particularly in the music industry.
  • Research and experiment with new content formats and platforms to expand the band’s reach.
  • Work closely with the artist manager and other team members to ensure content aligns with overall marketing and promotional goals.
  • Communicate effectively with the band members to coordinate content creation and obtain necessary assets.
  • Collaborate with external partners, influencers, and other artists to expand content reach and create collaborative opportunities.

Required Skills:

  • Proven experience in creating high-quality visual content, specifically video production and editing.
  • Proficiency in using content creation tools and software (e.g., Adobe Creative Suite, video editing software, graphic design tools).
  • Strong understanding of visual storytelling techniques and ability to adapt content for different platforms.
  • Creative mindset with a passion for music and the ability to translate musical ideas into engaging visual content.

Digital Marketing:

  • Deep understanding of social media marketing strategies and best practices across various platforms.
  • Experience in managing and growing social media communities.
  • Knowledge of content scheduling and social media management tools.
  • Ability to analyze data and use insights to inform content strategies and optimize performance.
  • Familiarity with digital marketing trends and emerging technologies in the music industry.

General Skills:

  • Excellent communication and interpersonal skills.
  • Strong organizational and time-management skills.
  • Ability to work independently and as part of a team.
  • Passion for music and the entertainment industry.

Send your application to: recruitment@swangzavenue.com by the 14th of March 2025