Spotify Wrapped 2025 arrived last week on Wednesday, and if you've been on social media recently, you've probably noticed the banners. They are everywhere. "Spotify Wrapped" graphics were flooding WhatsApp, Instagram, and X (formerly known as Twitter), a clear indicator that the populace is finally embracing music streaming culture.
For Swangz Avenue, it is a triumphant moment as the premium record label secured three of the top five spots among the most streamed artists; proof that local consumption is continuing to grow. The data confirms that the industry is thriving and that Ugandans are increasingly embracing their own. Ugandan music is not slowing down. The industry is digitizing, collaborating, and claiming its own territory, and at the heart of this momentum are three familiar names from one powerhouse: Elijah Kitaka, Vinka, and Azawi.
Their numbers place them firmly at the top of a year defined by strategic investment, viral hits, and unprecedented reach, marking the third time in a row the label has dominated the industry.
