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The Swangz Women Reinforce the Takeover

December 20244 min read

The rest of the chart tells an equally compelling Swangz Avenue story. Azawi and Vinka complete the label's historic run.

Azawi, commanding 167,430 monthly listeners, continues to be the label's anchor. Her album African Music has consistently soundtracked the lives of many Ugandan music fans, standing out as the second most streamed album on Spotify in Uganda this year. Fresh from renewing her contract, her numbers confirm that her sonic world remains one of the industry's most addictive exports. Swangz Avenue's decision to extend her contract for another five years signals more music, more albums, more tours, more concerts and everything that defines the Azawi x Swangz Avenue artist–management partnership.

She is joined by Vinka, who boasts 115,829 monthly listeners. With numerous hit songs, collaborations, and a reputation for electrifying performances, Vinka's consistency has been unmistakable this year. Her songs like "Sirubula" and "Gukwase" have inspired countless dance challenges, proving that the strength of Swangz Avenue's women is not a moment, it is a movement.

The outstanding performance by Swangz Avenue is backed by a strong distribution structure. This is largely influenced by the label managing its own music distribution through Kelele Digital, its 360 full-service music and video distribution, publishing, and content monetization platform.

This trend also highlights the increasing need for artists and music business executives to take back their power, regain control of distribution, and play by their own rules.

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